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New Mexico Small Business Development Center
Building New Mexico's Economy One Business At A Time



Sandoval County SBDC

Roberto Holness and Susana Vasquez - Owners
Pet Food Gone Wild, LLC. Sandoval County SBDC - Star Client 2013

2008 was a disaster for many small businesses across the nation! The poor business economy in Illinois was a path to positive change for Susana Vasquez and Roberto Holness, owners of PET FOOD GONE WILD, LLC.
Susana and Roberto considered New Mexico as the place they wished to relocate to when their business in Illinois slowed down. They liked the people and the climate and made the move to New Mexico in early 2009. They both were looking for a business venture where their passion was and that was their pet. After much research, Roberto and Susana found a $60 billion dollar industry and they both envisioned a tremendous opportunity: selling gourmet pet food and unique specialty items. They also wanted to have a place where washing their dogs would be hassle free. Susana and Roberto decided that they would open a retail store offering gourmet pet food, specialty pet items and height adjustable, custom designed dog wash stations. Little did they realize that the wash tubs would be an immediate success!
The couple found the Sandoval County Small Business Development Center in Rio Rancho and met with Aaron Lundquist, Certified Business Analyst. Aaron provided assistance with the basics of setting up the business, advice on where to obtain licenses and discussed funding sources. After Aaron’s review of lending levels and sources, Susana and Roberto utilized The Loan Fund to fund the PET FOOD GONE WILD start up. Roberto and Aaron also spent time discussing business plans and the need to set goals for the business.
The couple’s three year goal of doubling the store size was achieved within 16 months of opening and Roberto had to rewrite that business plan. The couple self-funded the store expansion. Customer service and their involvement in the community in addition to their business acumen are two reasons that PET FOOD GONE WILD has been so successful. Susana and Roberto actively support pet rescue groups and groups that train service dogs for Veteran’s and others with disabilities by providing the pet owners with a free bag of pet food and gift pet wash certificate.
The Sandoval County SBDC wishes continued success to Susana and Roberto and they have created a business for the dogs…literally!

New Courses Starting Soon!

Pet Food Gone Wild
Pet Food Gone Wild
Adjustable Dog wash.  State of the art for your pet!
Adjustable Dog wash. State of the art for your pet!
Your stop for premium pet food and self-service spa
Your stop for premium pet food and self-service spa
Keep checking the website for when these NEW COURSES begin:

IRS Small Business Forum
International Business Workshop
Basic Bookkeeping and Record Keeping
Credit Management
Running a Home-Based Business

The Sandoval County Small Business Development Center is
here to help the entrepreneur with their small business needs. Whether it be starting or financing your small business, Sandoval SBDC offers a wide range of education and expertise to help you along the road towards entrepreneurial success. We serve the communities of Sandoval County including Rio Rancho, Corrales, Bernalillo, Cuba, Placitas, Kewa, San Felipe, Jemez, Cochiti, Santa Ana, and Sandia. We are the newest addition to the NMSBDC network and we are committed to serving the entrepreneurial needs of Sandoval County.
Come visit us, we are here to help!

Most services offered by Sandoval County SBDC are FREE and include one-on-one Business Counseling in such areas as:

Business start-up/acquisition
Marketing and Sales
Sources of Capital
Financial Analysis
International Trade
IRS/New Mexico Tax and Revenue
Extensive Demographical Data Research

We also offer Entreprenurial Training: business planning; market planning and research; basic bookkeeping, including QuickBooks; cash flow analysis; understanding financial statements. Referrals and links to federal, state and local resources.

Important Resource Links:

Small Business Administration - Albuquerque Office

Local Business Partners:

The Loan Fund

Rio Rancho Regional Chamber of Commerce
Greater Sandoval Chamber of Commerce

Rio Rancho Economic Development Corporation

Sandoval County SBDC Staff
Ted Trujillo, Director, Certified Business Advisor
Adolfo Vasquez, PTAP-Procurement Advisor, Veteran
Bryan Farmer, Certified Business Advisor
Harsh Hariyani, Administrative Assistant II

E-mail us at:

Sandoval County SBDC (Ted Trujillo)
Bernalillo Office
282 Camino del Pueblo
Suite 2-A
Bernalillo, NM 87004
(505) 867-5066
(505) 867-3746 fax
Hours: 8:00 am - 5:00 pm

Rio Rancho Office (Bryan Farmer)
4001 Southern Blvd SE
Rio Rancho, NM 87124
(505) 999-1834
(505) 892-6157 fax
Hours: 8:00 am - 5:00 pm

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