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New Mexico Small Business Development Center
Building New Mexico's Economy One Business At A Time
Workshops/Events

Workshops/Events

Santa Fe Small Business Development Center Workshop Calendar


Date
Time
Location
Type
Cost
September 23, 2014
9am - Noon
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

Attracting the Perfect Customers

Being clear about who your perfect clients are is a critical part of growing your business. In a different take on identifying and marketing to your target audience, learn 5 easy steps to become more strategic and focused about attracting the clients you want. Find out how practicing this approach can result in a shift in the quantity and quality of your client base not to mention increased sales! Instructor is Patty Walters owner of YES Productions, LLC.
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Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
September 30, 2014
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

Build Your Marketing Toolkit

This presentation introduces a framework for how Constant Contact suggests small businesses should think about marketing. Core concepts include: marketing goal = measureable response, engagement marketing, word of mouth now online, marketing goals and objectives, 4 Pillars of marketing success, campaigns that drive action. Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Instructor is Constant Contact expert Lynne Marcus of Marcus + Company
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Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
October 8, 2014
4 - 6pm
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
15.00

Steps to Starting a Small Business

This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson. "Seating is limited, so make your reservations early!" Please print the attachments below, in order. Please refer to our services tab to download Acrobat Reader if needed. (Basic Steps to Starting a Small Business). Registration begins at 3:45pm.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
October 14, 2014
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

Creating Successful Offers and Promotions for Increased Customer Engagement and Revenue

This presentation discusses the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and engaging with new customers/supporters/clients. This session will help you learn what you need to know about successful deals, and how you might use them for your marketing efforts. Instructor is Constant Contact expert Lynne Marcus of Marcus + Company
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
October 21, 2014
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

Simple Strategies for Better Event Marketing (How to Get More Butts in Seats)

Get an insider's look at a comprehensive new way to manage and promote events big and small. Now, in one place, you have all the tools to handle everything from registrations to payment to promotion in a professional, affordable way. You’ll learn the best practices on how-to maximize the attendance at your events using an affordable and easy-to-use event marketing tool – Constant Contact’s EventSpot. Learn how to make online registration easy for guests, send invitations, charge event fees, collect payments, and much more. Instructor is Constant Contact expert Lynne Marcus of Marcus + Company
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
October 23, 2014
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

Tax Information for Artists

Learn how the art industry is defined from the IRS point of view, how to avoid potential audit issues, what constitutes books and records, and the consequences of trades and bartering. Leave with the understanding of how to establish and maintain cost of goods sold, consignment issues, business use of home, and charitable donations of art and the required paperwork. Instructor is Linda Ruckel, owner of Advance Tax Services.
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Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
October 28, 2014
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
20.00

The Power of Mobile Marketing for Small Business

In 2012, there were 129 million smartphones in the U.S. and 29% of Americans used only mobile devices to access the Internet. Mobile computing is becoming an increasingly seamless part of our lives, and that includes your customers, members, supporters or followers. Learn the difference between mobile responsive and mobile friendly and how you can make sure your business stays on top of this important trend. Instructor is Constant Contact expert Lynne Marcus of Marcus + Company
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
November 4, 2014
9 - 11am
Santa Fe
6401 S. Richards Ave.
Seminar 
0.00

Overview of the New Mexico Charitable Organizations Act

Learn New Mexico laws and legal responsibilities that apply to charitable organizations. Examine the duties and responsibilities of board members. Leave with and understanding of the definitions and scope of the Act and how to register and report on the New Mexico Attorney General’s Office electronic registration system. Instructor is Heather Winkel, representative of the Consumer Division Charities Unit New Mexico Attorney General's Office.
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Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
November 12, 2014
8:30 - 10:30am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
15.00

Steps to Starting a Small Business

This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson. "Seating is limited, so make your reservations early!" Please print the attachments below, in order. Please refer to our services tab to download Acrobat Reader if needed. (Basic Steps to Starting a Small Business). Registration begins at 8:15am.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
November 19, 2014
9am - Noon
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
0.00

IRS Small Business Workshop

This workshop is for you if you presently own a business, are thinking about starting a business, or have just started a new business. The Internal Revenue Service partners present record keeping, selecting the right type of business entity, expenses, office in the home, depreciation and basic forms. The workshop also includes a brief "Issues for New Businesses" section to introduce you to other federal regulations and information resources.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
December 10, 2014
4 - 6pm
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
15.00

Steps to Starting a Small Business

This is an overview of the necessary steps to take in starting a business. You will learn the proper sequence to follow in planning your business, from naming to marketing to legal entity. Instructor is Steve Stephenson. "Seating is limited, so make your reservations early!" Please print the attachments below, in order. Please refer to our services tab to download Acrobat Reader if needed. (Basic Steps to Starting a Small Business). Registration begins at 3:45pm.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
January 21, 2015
11am - 1pm
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
0.00

IRS New Employer Workshop

If you plan to have employees or do have employees and have questions, this workshop will tell you your responsibilities under federal laws. Information presented will help you meet your employment responsibilities correctly and efficiently. Presentation will include a broad range of issues including taxes, filing requirements, record keeping, wage liabilities, pitfalls to avoid, and the distinctions between employees and independent contractors. This is essential information for every business that plans to grow.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 
Date
Time
Location
Type
Cost
January 21, 2015
9 - 11am
Santa Fe
Santa Fe Community College, Kids Campus, 6401 S. Richards Ave.
Seminar 
0.00

IRS Small Business Workshop

This workshop is for you if you presently own a business, are thinking about starting a business, or have just started a new business. The Internal Revenue Service partners present record keeping, selecting the right type of business entity, expenses, office in the home, depreciation and basic forms. The workshop also includes a brief "Issues for New Businesses" section to introduce you to other federal regulations and information resources.
Sign Up Now

Contact Info
Julianne Gutierrez-Ortiz
(505) 428-1343
julianne.gutierrezor@sfcc.edu

 

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