Technology today is the number one source of communication and people have never been as connected to each. With the help of the Barbosa family, the local and the surrounding communities can stay connected with friends and family at affordable prices.
Nearly three years ago, Roger and Christy Barbosa saw an opportunity to expand their small cell phones business which was operating out of the store front of their flooring business. It included one small cell phone display and a cash register. “At first we used a lap top and a binder to keep our customer’s information,” said Christy.
“Before we opened in the downtown location, we were running two very different businesses out of one location. We started to notice high traffic and the demand for our cell phones plans. Our priority has always been to provide great customer service.” Explained Christy. “Traffic was amazing and that’s when we thought we needed help to make our business grow and succeed.”
The couple sought help from the Small Business Development office located out of WNMU-Deming and in March 2012 they purchased a building from Luna County. “The Small Business Development Center helped us prepare a business plan to present to the bank for a loan. They helped us plan graphs and profit margins as to how much our profit would increase if we had a different location. Mr. Bruce Ashburn helped us very much with his intelligence, motivation, inspiration and great attitude. With the loan we obtained we were able to buy three cell phone displays, computers, printers, necessary office supplies and merchandise which helped our business grow.”
“Today we are a multicarrier service for various cell phone companies,” said Roger. “We do money transfers, copies, fax, cell phone activations, replenishments and we sell cell phone devices and phone accessories.” We do everything by computer.
In the last two years, the Barbosas have helped expand the prepaid phone market.
“Prepaid is a big market,” explained Roger. “The flexibility of plans gives the users full control of what they purchase before they use it and can cancel at any time.”
Cell phone buyers in Luna County represent different needs including international needs.
“With what we offer, customers that use international minutes have rates that are less expensive.” Explained Roger. We have customers who have relatives in other countries and we help them stay connected.”
The Barbosas have a team of three staff members and continue to operate Surface Tile & Carpet in Deming NM.
In addition to servicing the needs of international families, the Barbosas are also looking to expand in other cities. “We have talked about it,” said Christy, “The most challenging thing has been investing time because we have two kids that require a lot of time from us, Diego who is 8 years and Yaneli who is 2 years. Owning your own business is not a job with a schedule of 8am to 5pm.”
“We are proud small business owners that have accomplished many things,” said Roger. Roger was born in California and Christy was born in Albuquerque NM. Roger and Christy are first generation and they feel very proud of all of their accomplishments and their roots. “With hard work, dedication and with programs like the Small Business Development center the sky is the limit,” said Christy.
Western New Mexico University
Watts Hall - 500 18th Street
P.O. Box 680, Silver City NM 88062
Voice: (575) 538-6320
Fax: (575) 538-6341
Office hours: 8:00 a.m. to 5:00 p.m. Monday through Friday
Mimbres Valley Learning Center
2300 East Pine
Office hours: 8:00 a.m. to 5:00 p.m. Tuesday and Wednesday
• Director: Jane Janson
• Special Projects Coordinator: Linda McArthur
• Business Advisor - Luna County: Linda Smrkovsky
IBA (International Business Accelerator)
Western New Mexico University
Silver City-Grant County Chamber of Commerce
Town of Silver City
New Mexico Economic Development Department
Mimbres Region Arts Council
Arts and Cultural District Coordinating Council
Our Certified Business Analysts provide FREE and CONFIDENTIAL one-on-one Business Consulting.
Providing Business Consulting & Training to Preventure, Start-Up, and Established Businesses
The NNMC SBDC can help you plan for profit, implement goals, and grow your business.
Providing Marketing/Advertising Consulting & Training to Entrepreneurs & Artisans