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The Heritage Senior Living Center, LLC

SBDC @ New Mexico State University – Dona Ana

2016 Star Client

Jay and Julie Robb came to the Doña Ana Community College SBDC in 2001 with the vision to start an adult assisted living and care facility. With the assistance of the SBDC and an SBA loan they were able to open The Heritage Senior Living Center in Las Cruces, New Mexico. Within a few months, the facility was at full capacity with a waiting list. The feeling of family and quality assistance is what drew clients to the HSLC. With the rapid growth of the facility, in 2004 the Robbs found a need to add another unit to the building; which was completed in 2006.

Regarded as one of the best care facilities in town, The Heritage prides itself in providing residents with unique and personalized services so that its residents can continue to enjoy daily activities and maintain their independence. Not only do residents have rooms with private bathrooms, they also have access to family areas where they can entertain friends and family who visit Residents are encouraged to decorate their room just as they would their own home.

Prior to opening the Heritage Assisted Living, Jay worked in the Senior Living industry for 12 years. He knew how to run an operation and care for seniors, but was clueless on how to start up a business. In fact, Jay states, “There are not enough good things I can say about the SBDC. The truth is without the SBDC we would not be in business today. It was a combination of a hardworking and determined wife, professional and encouraging counselors, and my history and skill set that made it all happen.” Jay and Julie have now been in business for over 13 years, employ 24 caregivers, and have cared for over 400 people.

Since opening The Heritage Senior Living Center, LLC, the Robbs have also opened the Sunset Grove Independent Living Townhomes. There seniors can live independently and a licensed nurse is available to assist them with health care services. In the near future, Jay and Julie Robb will be expanding to other sites and are developing a new product concept for senior care.